Loose Threads
Stories, jokes and thoughts that escaped the sketchbook.
Humour, Indian life, T-shirt history, culture, fashion and observations that were too long to fit on cotton.
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The Unofficial Office Survival Guide: 7 Meetings That Should've Been Emails
A field manual for the modern office survivor; and the tees that quietly say what your camera is muted for.
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In Defence of Dad Jokes: A Cultural Case for the Family WhatsApp Group
The good morning flowers. The forwarded puns. The uncle who replies to everything with 'nice.' A love letter to the group chat that raised us.
Why 'Live Laugh Love' Posters Fail: What Actually Motivates People
A gently sceptical look at hustle culture, motivational posters, and why the best pep talks are the ones that make you laugh first.
A Brief, Slightly Cheeky History of the Slogan T-Shirt
From wartime undershirts to protest banners to your Sunday brunch. How a plain white tee learned to talk back.
The Psychology of Wearing Your Mood: What Your T-Shirt Says About You
'Enclothed cognition' is a real research field. What you wear changes how you think. Even, especially, the joke on your chest.
Cricket Fans, Chai Loyalists, Auto Negotiators: An Ode to Peak Indian
A love letter to the small, brilliant, unrepeatable things about growing up in India; and the tees that quietly celebrate them.
Gift Guide: Tees for the Person Who 'Doesn't Want Anything'
They said 'don't get me anything.' They didn't mean it. Here is your quiet, thoughtful, funny escape hatch.
The Anatomy of a Great One-Liner: Why the Best Jokes Fit on a Chest
Comedy writers, ad copywriters, and T-shirt designers all share one secret: the shorter you can make it, the harder it hits.