Offbeat is coming back
Life is too serious.
Your T-shirt doesn't have to be.
Offbeat is returning with original illustrated humour, Indian stories and T-shirts that refuse to behave. Until the store opens, enjoy the story and the thoughts that started it all.
The T-shirts are getting ready. The jokes never left.
Since Pondicherry, 2002
Before memes had templates, Offbeat had a pencil.
Offbeat began with cartoons, cards and illustrated T-shirts inspired by everyday Indian life. Office frustration, family drama, relationships, travel, ambition and everything people were already thinking but rarely printing.
- Cartoons
- Greeting cards
- Graphic T-shirts
- The pause
- The comeback
Loose Threads
Humour that needed more space than a T-shirt.
Stories about Indian life, office survival, family chaos, forgotten brands, fashion, culture and the strange things people do every day.
The Unofficial Office Survival Guide: 7 Meetings That Should've Been Emails
A field manual for the modern office survivor; and the tees that quietly say what your camera is muted for.
In Defence of Dad Jokes: A Cultural Case for the Family WhatsApp Group
The good morning flowers. The forwarded puns. The uncle who replies to everything with 'nice.' A love letter to the group chat that raised us.
Why 'Live Laugh Love' Posters Fail: What Actually Motivates People
A gently sceptical look at hustle culture, motivational posters, and why the best pep talks are the ones that make you laugh first.
The comeback
Not a rerun. A redraw.
Some ideas are returning. Some are being rewritten. Some should probably remain in the past. Offbeat will return through a new Shopify store soon.
Bad jokes. Good cotton.
From the Offbeat archive